IRMA LETICIA GARCIA
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Education
The University of Texas-Austin
Bachelor of Journalism May 2014
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Experience
Digital Communications & Social Media Intern June 2014-August 2014
The Coca-Cola Company
Brand Ambassador August 2013-May 2014
ASOS US
Multimedia Intern July 2013-December 2013
Latinitas
Student Intern June 2012-July 2012
KVUE-ABC News Affiliate
Student Worker
June 2011-May 2014
The University of Texas College of Communications, Office of Student Affairs
Executive Administrative Assistant
Guerrero Sheet Metal Co. May 2010-May 2014
Non-emergency Call Taker July 2009-May 2010
Houston Emergency Center
Activities
Secretary August 2013-May 2014
UT Women's and Gender Studies Organization
Student Reporter January 2012-May 2012
Texas Student Television, Austin Underground
HerCampus Texas Writer September 2011-May 2014
Her Campus-Texas
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Skills
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Specialties
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Languages
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References
1. Meagan Priselac [email protected]
2. Leece Naxera leece.naxera@austin.utexas.edu
3. Dennis Darling [email protected]
4. Kate Dawson [email protected]
5. Darrell Rocha [email protected]
Education
The University of Texas-Austin
Bachelor of Journalism May 2014
____________________________________________________________________________________________
Experience
Digital Communications & Social Media Intern June 2014-August 2014
The Coca-Cola Company
- Recreated the Company’s digital media/social media Crisis Communication’s toolkit
- Created and programmed Coca-Cola Journey and Unbottled Blog content
- Translated English articles to Spanish
- Drafted content for bi-weekly newsletter, assisted in publishing
- Social daily postings and activation for @CocaColaCo
- Audit articles for keyword optimization
- Reviewed and sorted asset rights to recipe content
- Attended and record minutes and action items in staff meetings
- Photography/Photo editing
- Videography/Video Assisting
- Maintained attention to detail, produced high-quality work meeting designated deadlines
- Maintained confidential and/or proprietary information regarding The Company
- Built solid working relationships at all levels of management internally and externally
- Displayed excellent verbal and written communication skills
Brand Ambassador August 2013-May 2014
ASOS US
- Served as the brand face on campus
- Developed local marketing strategies and digital content to increase brand awareness and sales
- Hosted brand presentations
- Displayed excellent verbal and written communication skills
- Displayed strong organizational and time management skills with ability to prioritize and manage multiple, diverse tasks when planning marketing events
Multimedia Intern July 2013-December 2013
Latinitas
- Maintained digital and social media platforms up-to-date
- Assist with story editing
- Developed multimedia projects
- Displayed excellent verbal and written communication skills
Student Intern June 2012-July 2012
KVUE-ABC News Affiliate
- Refined writing skills by creating original news packages
- Assisted reporters in research and developing news content for evening broadcasts
- Displayed excellent verbal and written communication skills
Student Worker
June 2011-May 2014
The University of Texas College of Communications, Office of Student Affairs
- Performed secretarial duties for student assistant deans and advising staff
- Compose letters, memos and emails for Student Dean's review and signature
- Screened all incoming calls
- Displayed excellent verbal and written communication skills
- Displayed the ability to think proactively and to utilize creative problem-solving skills
- Managed the document management process per the advising office policy
Executive Administrative Assistant
Guerrero Sheet Metal Co. May 2010-May 2014
- Managed the Vice President's calendar
- Scheduled appointments
- Translator during meetings
- Translated English content to Spanish
- Prepared monthly expense reports
- Composed letters, memos and emails for the Vice President's review and signature
- Maintained the companies files and managed the document management process per the company policy
- Sorted and routed company mail as directed
- Performed various other special project duties and tasks that were assigned from time to time by the Vice President
Non-emergency Call Taker July 2009-May 2010
Houston Emergency Center
- Processed non-emergency police calls and assisted citizens with their appropriate reporting needs
- Displayed the ability to think proactively and to utilize creative problem-solving skills
- Displayed the ability to maintain confidential and/or proprietary information
Activities
Secretary August 2013-May 2014
UT Women's and Gender Studies Organization
- Executed tasks related to website and social media developments
- Collaborated in digital projects
- Displayed strong organizational and time management skills with ability to prioritize and manage multiple, diverse tasks when planning marketing events
- Promoted organization through digital platforms
- Assisted in obtaining feminist researchers for group events
- Worked effectively with team members
- Utilized creative problem-solving skills
- Excellent verbal and written communication skills
Student Reporter January 2012-May 2012
Texas Student Television, Austin Underground
- Broadcast mainly fashion-related and entertainment packages.
HerCampus Texas Writer September 2011-May 2014
Her Campus-Texas
- Long-form editorial writing (features, blogs, etc.)
- Developed compelling stories targeted towards college women
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Skills
- InDesign
- FinalCut Pro
- Audition
- Microsoft Office
- iMovie
- Wordpress
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Specialties
- Writing
- Reporting
- Research
- Copy Editing
- Design
- Social Media
- Photography
- Photo Editing
- Videography
- Video Editing
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Languages
- English
- Spanish
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References
1. Meagan Priselac [email protected]
2. Leece Naxera leece.naxera@austin.utexas.edu
3. Dennis Darling [email protected]
4. Kate Dawson [email protected]
5. Darrell Rocha [email protected]